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How essential can an top domain be?

One of the most crucial requirements for having a successful web presence is the domain. It is what people will notice first when they visit your website and what they will relate you with. The domain should be easy to remember, but should also be something that informs your visitors what the web page is about.

Generic Top-Level Domains (gTLDs)

A domain name traditionally is composed of two fragments - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for example, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain Name. There are a few groups of Top-Level Domains that you should examine before you pick the domain you desire. Your decision should rest on the goal of your web site and on its target visitors. Let's check the gTLDs, or generic Top-Level Domains - these are the most typical TLDs meant to express a given function - .com (business organizations), .net (network infrastructures), .biz (companies), .info (informational websites), .org (organizations), .mobi (mobile devices), .asia (the Asia Pacific region), .name (individuals or relatives), .pro (specific walks of life), etc. As you can see, these Top-Level Domains cover most fields of life, so you should choose the one that would denote the objective of your web page best. There is no limitation as to who can register such domains, but some of them involve extra steps to demonstrate that you qualify to own such a TLD (.mobi and .pro, for example).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific TLDs. Each country has its own ccTLD. Settling on such a TLD is good if your target group of website visitors is from a given country. Many visitors would rather buy commodities or services from a local site, and if your target is Canada, for example, getting a .ca TLD could increase the visits to your web page.

Domain Redirection

You can register a number of domain names, which can redirect your visitors to a particular site like domain.com, for example. This would raise the traffic and lower the risk of somebody swiping your web page visitors by using the same SLD with another Top-Level Domain - if you are not using a trademark.

Name Servers (NSs)

Every Top-Level Domain Name has domain records. The name server records (NS records, also known as DNS records) disclose where the domain is hosted, i.e. they point to the web hosting firm whose name servers (NSs, aka DNSs) it is using at present. You can swap the name servers of your domain name whenever you wish. You can have your domain name registered with one company and get the web hosting service itself from another. Therefore, if you register your domain name and stumble upon decent website hosting solutions somewhere else later, you can point your domain name to the current provider's DNSs straight away.

Domain Name Server Records (NS Records)

In general, as long as your domain name uses a given pair of DNSs, all its DNS records will direct to the same web hosting supplier. Some webspace hosting firms, though, allow you to modify certain records, like the A records and the MX records of your domain. The A record is an Internet Protocol address, which designates on which hosting server your web page is situated, whereas the MX records display which server handles the mail address accounts associated with your domain name. For example, if you appoint a new web site designer and he sets up an .ASP site that will be located on his own Windows server, you may want to edit just the Internet Protocol address (the A record) but not the MX records of your domain. Thus, www.domain.com will point to the Windows web server, but your email box accounts or any sub-domain names like forum.domain.com or shop.domain.com will still be in your current Linux web page hosting account. The .ASP environment is invented by Microsoft and necessitates a Windows server, although a Linux server would be way more reliable.

Inexpensive TLDs Supplied by 'Exclusive Hosting'

Just a small number of web hosting providers enable you to edit certain domain name server records and very frequently this an extra paid service. With Exclusive Hosting , you get an extensive collection of Top-Level Domain Names to select from and you can modify all name server records or redirect the domain names via a redirection tool at no extra charge. Therefore, 'Exclusive Hosting' would be your best pick when it comes to handling your domain and to creating a successful presence on the web.